Meet Our New Ameliorate Ambassadors

As a brand, Ameliorate is keen to be represented by women affected by the issues we design our products for. We don’t believe in hiding the reality of the issues women face and want to make to sure that our customers feel truly represented by the ambassadors we select. After a lot of thought, we have selected Korinna Howie and Julie Hannah to be our ambassadors this year.

“Removes dead skin cells to reveal fresh, smooth, silky feeling skin!”

Korinna Howie

Korinna Howie (@isthistooyoungforme) • Instagram photos and videos

Korinna’s unfiltered attitude to mid-life and beauty makes her the perfect choice to be one of our Ameliorate Ambassadors. Her Instagrams handle (@isthistooyoungforme) speaks to the pressure women face around ageing and midlife, which she approaches with a refreshing honesty. Korinna is open about the aspects of beauty and wellness that are often discussed with a rose-tinted lens—she explains all things skincare to her audience of over 80,000 followers.

Korinna’s top picks include our gentle Smoothing Body Exfoliant; our Transforming Clarity Body Spray, as well as best-selling Transforming Body Lotion. She also loves our fragrances, putting both our Transforming Body Lotion Limited Edition Orange Blossom and our Vanilla and Tonka Nourishing Body Wash in her top 5.



“It makes your skin feel super soft… but it’s also got these amazing exfoliating ingredients to get rip of those little bumps.”

Julie Hannah

Julie Hannah (@scotstyleeditor) • Instagram photos and videos

As a former beauty and style editor, Julie’s insight on all things beauty has secured her a dedicated following on Instagram. Her beauty and style tips and tricks for women over 40 makes her an ideal pick for Ameliorate. Julie is a great creator precisely because she can distil her editorial voice to our customers in a fresh way. Also being passionate about hormonal health, Julie’s warm persona makes her content engaging to watch for her audience of 140,000 followers.

Having dry skin herself, Julie’s top picks include both our Intensive Hand and Foot Creams; our gently exfoliating Transforming Body Spray; our moisturising body cleanser, the Nourishing Body Wash and our ultimate best-seller, our Transforming Body Lotion.


Emily Manock

Emily Manock

Writer and expert