Our Story & Journey | Dermatologist Approved

Girl looks into camera, holding Scalp Essence up to her scalp

Who Are We?

Introducing AMELIORATE. AMELIORATE means ‘to make better’ and that’s exactly what we’re here to do. We provide clinically-proven, dermatologist-approved skincare solutions to transform your skin and your confidence. Designed by experts, every product has a dual action, to help your skin now and protect it for the future.

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Discover our ranges

Transforming

Designed to exfoliate and deeply hydrate to leave the skin softer, smoother and healthier looking

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Clarifying

Designed to reduce the appearance of blemishes, mattify shine, balance excess oil, decongest and tighten pores

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Soothing

Endorsed by Trichologists, designed to replenish natural moisture and relieve a flaky, itchy, dry scalp.

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Our Founder

Originally born out of our founder Annette's desire to find a successful treatment for her Keratosis Pilaris (also known as ‘chicken skin’ commonly found on the backs of your arm) AMELIORATE’s skincare scientists used their expertise to help combat the condition’s rough, dry and bumpy texture. After a lifetime of struggles with KP, it was when Annette’s own children developed the same condition that she decided to take action. Teaming up with some of the UK's leading skincare scientists, together they created AMELIORATE. We are the UK’s first dermatological skincare brand proven to help treat rough, dry, bumpy skin.

Our Values

Expert knowledge

Always clinically proven and dermatologist-approved. Every product we launch is backed by science and expertise, so you can trust in results that are visible, measurable and proven.

Sustainability

Our packaging is made with Prevented Ocean Plastic ™ - stopping plastic waste before it reaches the sea and giving it a new life in your routine.

Real skin

We never retouch skin. Because progress, texture and results are what real skin looks like.