The Ingredients Lab
At AMELIORATE, we believe that skincare starts in the lab.
To help you understand what ingredients to look for and why based on your skin type, we’ve listed some of our favourites and their skin-loving benefits.

Allantoin
Known for moisturising and soothing properties, Allantoin is an effective skin conditioner that leaves skin feeling smooth.

Cica
A soothing botanical ingredient that calms irritation, heals skin, and strengthens the skin barrier—making it ideal for sensitive skin.

Cocoa Butter
A rich emollient that softens skin, boosts elasticity, and helps heal dryness and irritation.

Coconut Oil
A deeply hydrating natural oil with anti-inflammatory properties that soothe irritation and help protect the skin’s barrier.

Hyaluronic Acid
This powerful hydrator plumps skin, smooths fine lines, and boosts elasticity by locking in moisture.

Jojoba Oil
This versatile skincare ingredient is suitable for all skin types, helping to protect, nourish and hydrate the skin.

Lactic Acid
A naturally occurring AHA, providing intense hydration while encouraging the skin’s natural exfoliation process.

Niacinamide
A water-soluble vitamin that helps to visibly minimise pores, improve uneven skin tone and soften fine lines & wrinkles.

Rosehip Oil
An emollient that helps the appearance of fine lines and wrinkles, brightens skin, and protects against free radicals.

Serine
A moisture-binding amino acid that smooths skin texture, enhances hydration, and supports a healthy skin barrier.

Shea Butter
A rich, plant-based emollient that deeply moisturises, soothes inflammation, and helps protect dry skin.

Squalane
A lightweight, non-greasy oil that helps to restore the skin's natural oils, leaving skin feeling soft and supple.

Starflower Oil
Rich in essential fatty acids and has been shown to help in the improvement of dry skin.

Sweet Almond Oil
A natural oil produced from almond kernels that helps to protect the skin, keeping it feeling soft and smooth.

Urea
Urea is an effective skin moisturiser that helps to attract and bind water and helps prevent moisture loss.

Vitamin E
An antioxidant that protects the skin against damaging free radicals.