Keratosis Pilaris, also known as KP, is a skin condition that affects around 40% of the population in the UK. Although completely harmless, KP's bumpy 'chicken skin' appearance can lower skin confidence and be uncomfortable due to redness and swelling. It is very commonly found on the back of upper arms however it can also appear on your thighs, buttocks, and face. Medical experts believe that there is no determined reason as to why Keratosis Pilaris happens but there are ways to help treat it. Ameliorate was borne out of a mission to formulate a treatment that would specifically help to improve the appearance of KP. We have become the number one brand in the UK for treating Keratosis Pilaris. Dermatologically approved and formulated by skin care experts, our powerful complexes are fused with active hydrators and AHAs like Lactic Acid to deeply moisturise and gently exfoliate the skin for a softer, smoother texture.