Latest Articles
Ingredients Lab: Allantoin
Last Updated: 21/11/2025 Allantoin might not be the first ingredient that comes to mind when you think of skincare, but this gentle multitasker has a well-earned place in your routine. Known for its soothing, smoothing and hydrating qualities, it helps your skin feel balanced, soft and comfortable every day. If you love to understand what makes your skincare […]
Introducing Dr Kemi: AMELIORATE Brand Ambassador
Last Updated: 11/11/2025 Meet Dr Kemi — Medical Doctor, leading skincare expert, and AMELIORATE’s new ambassador. With years of expertise in skin, Kemi (@dr.fab) has long trusted AMELIORATE’s dermatologist-developed formulas to deliver real results. Now, she joins us as our Brand Ambassador, uniting clinical expertise with everyday skincare that is proven to provide real results. […]
How to Manage a Dry, Flaky Scalp: Causes, Care & Comfort Tips
Last Updated: 07/11/2025 If you’ve been wondering how to manage a dry scalp, you’re not alone. Many people experience dryness, itchiness or flaking on the scalp at some point in their lives. These concerns can feel uncomfortable and sometimes affect confidence, but with the right knowledge and a consistent care routine, the scalp can feel more balanced and comfortable again. Before exploring how […]
Ingredients Lab: Urea
Last Updated: 07/11/2025 Urea is one of skincare’s most effective ingredients for hydrating and smoothing the skin. It helps to soften, exfoliate and restore comfort, improving texture and appearance with consistent use. Understanding what urea is and how to include it in your routine can make a visible difference to rough or dry skin. What Is Urea in […]
