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Better Starts Here: AMELIORATE’s Rebrand

Last Updated: 22/09/2025 Derm-led. Results-driven. Reintroduced. AMELIORATE was created for one purpose: to visibly improve the look and feel of rough, dry, bumpy skin. What started as one formula for one concern has evolved into trusted solutions for every step of your skincare journey. Developed in the UK by dermatology experts, every product is crafted […]

22/09/2025 By Sadie Ellis
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About AMELIORATE: Before + After 

Last Updated: 22/09/2025 At AMELIORATE, our mission has always been personal. The journey began with our founder, Annette Luck, who created a solution for her own skin condition, keratosis pilaris (dry, rough, bumpy skin that affects up to 40% of the population)  What started as one formula to target a single concern has now evolved […]

22/09/2025 By Sadie Ellis
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Meet Our Ranges

Last Updated: 22/09/2025 At AMELIORATE, everything we do is born from science. What started as one formula for one concern has evolved into three expert-led ranges: Transforming, Clarifying and Soothing – each created in our lab in Frome, Somerset by the experts. The one hero ingredient tying all of our ranges together? Lactic Acid. We […]

22/09/2025 By Sadie Ellis
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AMELIORATE & Prevented Ocean Plastic™: Our Step Towards Sustainable Skincare

Last Updated: 22/09/2025 Better Skincare, Better for the Planet  At AMELIORATE, our mission has always been clear: science-led skincare, proven results, for visibly better skin. And now, as part of our rebrand we’re not only delivering the same dermatologist-approved formulas you know and trust, but also taking a stand for the planet.  We’ve partnered with […]

22/09/2025 By Sadie Ellis