Our Story


Introducing Ameliorate.
It's our mission to do just that: 'To make better'.
Free your skin confidence as you make progress with your skin concerns. Our award-winning and clinically-proven scientific skincare helps to transform your skin.
Every product has a dual action, to help your skin now, and protect it for the future. Choose from our bespoke lactic acid-based formulas to tackle your concerns – from dry or oily skin to blemishes or Keratosis Pilaris.


Originally born out of our founder Annette's desire to find a successful treatment for her Keratosis Pilaris (also known as ‘chicken skin’ commonly found on the backs of your arm) Ameliorate’s skincare scientists used their expertise to help combat the condition’s rough, dry and bumpy texture. After a lifetime of struggles with KP, it was when Annette’s own children developed the same condition that she decided to take action. Teaming up with some of the UK's leading skincare scientists, together they created AMELIORATE. We are the UK’s first dermatological skincare brand proven to help treat rough, dry, bumpy skin.


At AMELIORATE, we provide clinically-proven skincare solutions that free you from your skin concerns. Our award-winning scientific skincare formulations help to transform your skin by providing immediate relief while also protecting it in the future. Our product lines are designed to directly treat your skincare concerns.

Each product is formulated with a scientifically-based blend of ingredients that are dermatologically approved to maximise the health of your skin. All of our product lines are uniquely designed for targeted solutions, from keratosis pilaris to blemish-prone oily skin.

This scientific-led approach to skincare begins in the lab with industry-leading ingredients and high-performance skincare actives. Our iconic LAH6 hydration complex is the catalyst behind our award-winning transforming body lotion. This formulation is also the powerhouse of our body, face, and scalp products as it provides intense, long-lasting hydration to repair and protect. See our ingredients lab glossary for more information on all our scientific skincare formulations.