Our Story

Who are we?

Introducing AMELIORATE. AMELIORATE means ‘to make better’ and that’s exactly what we’re here to do. We provide clinically-proven, dermatologist-approved skincare solutions to transform your skin and your confidence. Designed by experts, every product has a dual action, to help your skin now and protect it for the future.

Target your skin concerns

Our Founder

Originally born out of our founder Annette's desire to find a successful treatment for her Keratosis Pilaris (also known as ‘chicken skin’ commonly found on the backs of your arm) AMELIORATE’s skincare scientists used their expertise to help combat the condition’s rough, dry and bumpy texture. After a lifetime of struggles with KP, it was when Annette’s own children developed the same condition that she decided to take action. Teaming up with some of the UK's leading skincare scientists, together they created AMELIORATE. We are the UK’s first dermatological skincare brand proven to help treat rough, dry, bumpy skin.

Discover our Bestsellers

AMELIORATE Transforming Body Lotion

3 for 2

Available for a limited time only, only applies to select lines and excludes bundles
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4.68 Stars 110 Reviews
from £10.00

AMELIORATE Transforming Body Cream 225ml

3 for 2

Available for a limited time only, only applies to select lines and excludes bundles
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4.82 Stars 17 Reviews
£29.00

AMELIORATE Transforming Body Lotion (Fragrance Free)

3 for 2

Available for a limited time only, only applies to select lines and excludes bundles
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4.33 Stars 30 Reviews
from £24.00

AMELIORATE Exfoliating Body Mitt

3 for 2

Available for a limited time only, only applies to select lines and excludes bundles
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5.0 Stars 5 Reviews
£10.00

AMELIORATE Nourishing Body Wash

3 for 2

Available for a limited time only, only applies to select lines and excludes bundles
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4.66 Stars 32 Reviews
from £6.00

AMELIORATE Smoothing Body Exfoliant

3 for 2

Available for a limited time only, only applies to select lines and excludes bundles
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4.71 Stars 21 Reviews
from £18.00

AMELIORATE Transforming Body Lotion Illuminating Glow Formula 200ml

3 for 2

Available for a limited time only, only applies to select lines and excludes bundles
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3.89 Stars 19 Reviews
£24.00

AMELIORATE Intensive Foot Therapy 75ml

3 for 2

Available for a limited time only, only applies to select lines and excludes bundles
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5.0 Stars 24 Reviews
£16.00

AMELIORATE Soothing Scalp Essence 100ml

3 for 2 + Save 30%

Discount has been applied to the RRP. Offer valid for a limited time only.
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4.0 Stars 3 Reviews
RRP: £20.00
£14.00

AMELIORATE Replenishing Facial Cream 75ml

3 for 2

Available for a limited time only, only applies to select lines and excludes bundles
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4.33 Stars 6 Reviews
£24.00

AMELIORATE Clarifying Clay Body Wash 200ml

3 for 2

Available for a limited time only, only applies to select lines and excludes bundles
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5.0 Stars 1 Reviews
£12.00

AMELIORATE Resurfacing Facial Cleanser 200ml

3 for 2

Available for a limited time only, only applies to select lines and excludes bundles
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5.0 Stars 5 Reviews
£20.00

AMELIORATE Intensive Hand Therapy 75ml

3 for 2

Available for a limited time only, only applies to select lines and excludes bundles
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4.9 Stars 30 Reviews
£16.00

AMELIORATE Clarifying Scalp Exfoliant 125ml

3 for 2

Available for a limited time only, only applies to select lines and excludes bundles
Shop 3 for 2 off select lines now
5.0 Stars 2 Reviews
£20.00

Our Journey

“The original starting point for what has become AMELIORATE was all based around the power of lactic acid. Not only for its natural exfoliating properties, but also its ability to moisturise. However, we wanted to go a stage further and increase not only the initial moisturising results but also the longevity of the moisturising properties. To this end, we combined the lactic acid with a combination of five other well proven skincare moisturising ingredients, leading to the name La (lactic acid) H (hydrating) 6 (total number) … LaH6.

LaB6 came about as we needed to target blemishes. Lactic acid is still a key component but here we combine it with a blend of ingredients that have been shown to have a beneficial effect on acne prone skin. The results in testing, and now from user feedback have been remarkable which has been so thrilling to see as part of the R&D team who developed them. Making a genuine difference to people who suffer with skin issue makes the job hugely rewarding.”

Robin - Research and Development Director