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OUR JOURNEY

Introducing Ameliorate.
It's our mission to do just that: 'To make better'.
Free your skin confidence as you make progress with your skin concerns. Our award-winning and clinically-proven scientific skincare helps to transform your skin.
Every product has a dual action, to help your skin now, and protect it for the future. Choose from our bespoke lactic acid-based formulas to tackle your concerns – from dry or oily skin to blemishes or Keratosis Pilaris.

EVEN MORE SKIN CONFIDENCE

The definition of Skin Confidence? Being on top of the world, like the only way is up. We believe in efficacious skincare that not only transforms but gives you little moments of indulgence.

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NEW SUSTAINABLE PACKAGING

Helping to free our planet from waste with new recyclable packaging, using innovative materials like sugarcane-derived plastic for our tubes and FSC-certified cardboard for our cartons. ​

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OUR FOUNDER

Originally born out of our founder Annette's desire to find a successful treatment for her Keratosis Pilaris (also known as ‘chicken skin’ commonly found on the backs of your arm) Ameliorate’s skincare scientists used their expertise to help combat the condition’s rough, dry and bumpy texture. After a lifetime of struggles with KP, it was when Annette’s own children developed the same condition that she decided to take action. Teaming up with some of the UK's leading skincare scientists, together they created AMELIORATE. We are the UK’s first dermatological skincare brand proven to help treat rough, dry, bumpy skin.

YOUR SKIN CONFIDENCE ESSENTIALS