About AMELIORATE: Before + After
At AMELIORATE, our mission has always been personal. The journey began with our founder, Annette Luck, who created a solution for her own skin condition, keratosis pilaris (dry, rough, bumpy skin that affects up to 40% of the population)
What started as one formula to target a single concern has now evolved into a complete skincare system for face, body and scalp, trusted by dermatologists and loved by our community for delivering real, visible results.
What’s Changed with the Rebrand?
Over the past decade, our mission has remained the same: science-led skincare, proven results, visibly better skin. But with our rebrand, we’re giving you more:
Better value: Our bestselling products are now available in larger bottles at no extra cost, giving you up to 100ml more of the products you love, free.
Better for the planet: We’ve introduced packaging made with Prevented Ocean Plastic™, ensuring your skincare choices support the fight against ocean pollution.
Better for your skin: You’ll still find the same dermatologist-approved, clinically proven formulas you trust, now with a refreshed fragrance and updated packaging to make your daily routine more enjoyable.
Why This Evolution Matters
For us, this rebrand is more than just a new look. It’s about greater loyalty to our community and staying true to our mission.
By offering more value without compromise, moving towards sustainable skincare packaging, and enhancing your experience with fresher fragrances and modern design, AMELIORATE is not just making skincare better, we’re making it better for you, and for the planet.
