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AMELIORATE & Prevented Ocean Plastic™: Our Step Towards Sustainable Skincare

Last Updated: 22/09/2025

Better Skincare, Better for the Planet 

At AMELIORATE, our mission has always been clear: science-led skincare, proven results, for visibly better skin. And now, as part of our rebrand we’re not only delivering the same dermatologist-approved formulas you know and trust, but also taking a stand for the planet. 

We’ve partnered with Prevented Ocean Plastic™; this initiative helps collect and recycle plastic waste from coastal areas at risk of ocean pollution, preventing it from reaching our oceans and giving it a new life as packaging. 

Why Prevented Ocean Plastic™ Matters 

When you see the POP symbol on AMELIORATE packaging, it means one or more components include at least 30% post-consumer recycled plastic. By supporting this scheme, we’re helping to keep plastic out of our oceans while backing a fully traceable, quality-controlled recycling supply chain. 

So far, the Prevented Ocean Plastic™ programme has stopped over 50,000 tonnes of plastic from polluting our seas - the equivalent of 2.5 billion bottles. Every time you choose AMELIORATE, you’re not only caring for your skin but also helping protect our planet.AMELIORATE Transforming Body Lotion 300ml bottle, hydrating body moisturiser with AHAs.

Our Commitment to Sustainability 

Sustainability has become a natural part of AMELIORATE’s evolution. As a brand that began with one product for a single skin concern, we’ve grown into trusted solutions for every step of your skincare journey. Now, we’re making sure our packaging reflects that same progress. 

We know that looking after your skin shouldn’t come at the expense of the environment. With our rebrand, you’ll find larger sizes at no extra cost (giving you more of the products you love) and more sustainable packaging choices that reduce waste. 

Better starts here.
Sadie Ellis
Sadie Ellis Writer and expert

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