Last Updated: 11/11/2025

Meet Dr Kemi — Medical Doctor, leading skincare expert, and AMELIORATE’s new ambassador.With years of expertise in skin, Kemi (

@dr.fab

) has long trusted AMELIORATE’s dermatologist-developed formulas to deliver real results. Now, she joins us as our Brand Ambassador, uniting clinical expertise with everyday skincare that is proven to provide real results.

A Conversation with Dr Kemi: Real Expertise, Real Skin, Real Results

With a wealth of medical knowledge and a passion for helping people feel confident in their skin, Dr Kemi shares her personal journey, expert skincare philosophy, and advice for achieving real, visible results.

What inspired your love for skincare and skin health?

“It started when I was figuring out my own skin. I had severe cystic acne and tried everything under the sun. Once I finally understood what worked, and why, I became obsessed. Skincare had rules, formulas, logic. It wasn’t just guesswork anymore, and that clarity completely changed how I saw my skin.”

As a skincare expert and doctor, what sets AMELIORATE apart and why do you recommend it?

“AMELIORATE takes body skin seriously which most brands don’t. Their formulas are clinical but comforting, the kind of products that actually do something. You don’t have to wait months to notice a difference. They give real, visible results without compromising on texture or experience.”

A lot of people experience rough, dry skin, especially heading into Winter. What is your advice for achieving softer, smoother, more hydrated skin?

“Exfoliate gently, hydrate deeply, and stop overcomplicating it. A lactic acid based body treatment followed by a rich emollient works wonders. Keep showers short, skip harsh soaps, and moisturise while your skin’s still a bit damp, that’s when hydration locks in best.”

What are your personal skincare non-negotiables in your own routine?

“Daily exfoliation in some form; whether it’s a lactic acid body lotion or a scrub in the shower. Hydration straight after, while my skin’s still damp. And SPF on exposed areas, even in winter. People forget UV rays and central heating can both dull your skin. My rule is: if your skin looks glossy under the bathroom light, you’re doing it right.”

If you could say one thing to anyone who’s looking to start their skincare journey, what would you say?

“Most people ignore everything below the neck, but that’s 90% of your skin. Build a simple rhythm: cleanse properly, treat with exfoliants that smooth texture, moisturise while skin’s still damp, and wear SPF on the areas that show. Once you get into that routine, your skin literally changes. It’s not about doing more, it’s about doing it well.”

From expert-approved exfoliation to rich, replenishing hydration, Dr Kemi’s skincare philosophy perfectly reflects AMELIORATE’s mission to deliver real results for every body. Discover her go-to essentials below, and explore more of her favourite formulas for smoother, softer, more confident skin.