Better Starts Here: AMELIORATE’s Rebrand
Derm-led. Results-driven. Reintroduced.
AMELIORATE was created for one purpose: to visibly improve the look and feel of rough, dry, bumpy skin. What started as one formula for one concern has evolved into trusted solutions for every step of your skincare journey. Developed in the UK by dermatology experts, every product is crafted in our lab in Bath, combining science-led innovation with dermatology expertise.
Over a decade later, our look has evolved but we’re still delivering clinically proven skin solutions for the face, body and scalp but our mission remains the same. Science-led skincare, proven results, for visibly better skin.
What’s new?
Our formulas haven’t changed, but the packaging has evolved. Every product is still rigorously tested, clinically proven and dermatologist-backed. Our unchanged hero products include:
Transforming Body Lotion – now in a bigger 100ml format at no extra cost - Clarifying Facial Cleanser – for clearer, smoother skin
- Soothing Shampoo – gentle yet effective care for the scalp
Better Value for You
As part of our loyalty to our community, select hero products now come in larger sizes at no extra cost. More product, same trusted formulas, same clinically proven results - giving you extra value while supporting your routine.
Better for the Planet Sustainability is part of our evolution. AMELIORATE participates in the Prevented Ocean Plastic™ (POP) scheme, ensuring that:
Packaging is sourced from manufacturers using Prevented Ocean Plastic™, so where you see the POP symbol on our packaging, it means one or more packaging components include at least 30% post-consumer recycled content (PCR).
Over 50,000 tonnes of plastic have been prevented from entering oceans using this scheme - that’s more than 2.5 billion bottles. Every POP product you buy supports a traceable, quality-controlled recycling supply chain, so your skincare is not just better for you - it’s better for the planet.
A New Look, Same Purpose
AMELIORATE’s refreshed packaging better reflects who we are today - a British born, dermatology-led brand committed to delivering better skin solutions, better value and better sustainability.
Our mission hasn’t changed: to improve skin at every step of your journey.
Better starts here.
